They also wore tight trousers and waistcoats, with high upstanding collars and neckties tied around them. Tiered cape-jackets were fashionable, as were paisley patterned shawls.
Deep bonnets were worn and hair was swept into buns or side coils from a centre parting.
Close examination of sleeves and collars can provide valuable information.
Other things to look for on women are the presence and size of a bustle and the fullness of the skirt.
Or as Fry put it in her book, "Having people think you have a face like a dog's dinner means you get more messages.""Let's say that you think somebody's attractive, but you suspect that other people won't necessarily be that interested.
"The classic example is people who are, perhaps, a little bit overweight deliberately choosing a very cropped photo, or bald men, for example, deliberately choosing pictures where they're wearing hats," she says in her talk."But actually this is the opposite of what you should do if you want to be successful.
You should really, instead, play up to whatever it is that makes you different, even if you think that some people will find it unattractive," she says.
In one voluntary section of Ok Cupid, you can rate how attractive you think other people are on a scale of one to five.
By comparing the attractiveness scores of 5,000 female users with the number of messages they received in a month, Rudder found that the less-messaged women were usually considered consistently attractive, receiving scores clustered around a four out of five, while the more-messaged women often created variation in male opinion, receiving scores that ranged from one to five.